"Where Am I? Integrated Campaign"
Canadian travellers thought Ontario no longer had the power to surprise them. They thought they'd seen and done it all. So we advertised an exotic travel destination, but didn't tell them it was in their own backyard. Instead we challenged them to answer a simple riddle : Where Am I?
Cannes Lions - Integrated shortlist
Clio - Bronze integrated
Strategy Awards - Silver, 2 Bronze
Promo Awards - 2 Silver, 1 Bronze
Marketing Awards - Silver integrated
CMA Awards - 2 Golds, 2 Silvers
Media Innovation Awards - Silver
Canadian Tourism awards - Campaign of the year 2016