"Down Syndrome Answers"
Faced with a Down syndrome diagnosis and only about ten days to make a decision, most expectant parents turn to Dr. Google for answers to their most heart-breaking and urgent questions. Instead of leaving them to the wilds of WebMD, their questions are now met with answers from the true experts: People living with Down syndrome.
Down Syndrome Answers is a series of films that aim to answer the most Googled questions about the disorder. The campaign is now being used in schools and Down syndrome associations across the US, Ireland, Nigeria and Australia as an educational tool. It was also recognized by the UN on World Down syndrome day in 2016 and named 1 of 15 campaigns that transformed the world for the better by AdWeek.
Cannes Lions - 10 Lions, 5 shortlists (Health, Cyber, PR, Media, Data, Creative Data) Most awarded Canadian campaign, 2017
D&AD - White pencil, 3 Graphite
One Show - Silver and Bronze
Clio - Grand Clio, 4 Gold, 1 bronze
Andy - Silver
LIA - 3 gold, 2 silver
Marketing Awards - Gold, Branded Content, Gold, Public Service
Strategy Awards - 3 gold
Promo Awards - 3 gold
Cassies - 3 gold